Precision radiated outwards Bucherer Flagship Store

In one of the most exclusive locations in the heart of Zurich – the Bahnhofstrasse – the equally exclusive presence of the Bucherer flagship store invites you to visit. The façade’s wonderfully reflective marble stone attracts attention from afar, creating a calm, inviting atmosphere in the street’s surrounding area.

Continuous LED profile lighting has been discreetly installed in the narrow overlapping lines of the solid stone surfaces, illuminating it from one side. The matte, light marble stone is illuminated by a soft, targeted light cast over the surfaces until it gently fades out at the ends. Thanks to a highly integrated and strongly glare-reduced lighting strip, no luminance is visible, thus never disturbing the observer. This precision echoes the principle of the meticulous craftsmanship with which the precious jewellery is made inside the store, radiating it to the outside.

Client
Bucherer AG, Zurich
Architecture
office haratori GmbH, Zurich
Completion
2019
Tags
Outdoor